Music video proposal

Music video proposal: The Saturdays Higher

Basic information: The target audience for the music video is for teenagers and young adults. The summary of the video is someone laying down in their bed on their phone and then they turn off their phone and they have bored with nothing to do. After their mum tells them to go out and have some fun. She stands up and goes out to meet their friend which gets better(higher). They go to the arcade but they get bored so they decide to go shopping which makes them better again. At the end she comes back to her house and in her bed smiling. The events which will be in the music video are that she will start off in her bed and then walks out to see her friend then after they walk to the arcade to play some games. when they get bored of the arcade they decide to go shopping. At the end she ends up in her bed.

Technique information: The style of the music video which i am going to do is narrative and interpretative because it is easy relatable and also the lyrics does tell a story in them. It is effective and you understand what is going on. Some of the lyrics will be directly shown visually. For example 'Turn off my telephone' and the shot will be someone turning off their phone. The purpose of the music video is to promote the song and able to relate the lyrics in a visual form. Also it is to show the artist. There will be close up and establishing shots of the places they are in. Some techniques in the music video are cutting to a beat/insert an image. The pics will be lyrics of the song in the music video. Some camera shots which will be in the video are close up, two shots of the people, establishing shot of the mise en scene and also POV shot because it will get to see what they are looking at and are doing. The conventions of the music video are lyric interpretation, focus on performers and lighting for mood because it will create an effect on the audience.

Financial information: The things which i will need in the process of making the music video that will cost money are:

• A decent camera which has good quality you can work with.
• Editing software. 
• Costumes
• the actors you would need for each shot 
• The place that you would be filming and when it is available. 

The camera and costumes are funded with the company that they are working with and the stylist that they have because they see which costumes would work and sit the lyrics and the place where you are shooting.Also the stylist does the make up aswell. / I am not sure on how much that it would normally cost.