TV Advert

Anti realist narrative: John Lewis Christmas advert 2014. This is an anti realist because people aren't normally with a family in an actual home and having fun doing actual things like humans. It would normally be in the cold with other animals. The persuasive techniques which there is in the advert is that it is a dream and fantasy because that there is a boy with a penguin which is trying to bring happiness into the young boy childhood.


















Series advert: Compare the meerkat. This a series advert because there are other adverts each few months and you get to see the characters grow. This is effective because the audience will want to keep watching the next ones and you are able to build a relationship. The persuasive techniques which is used in the advert is that comedy and humour but also childhood














Realist narrative: Directline home insurance. This is a realist narrative because that it is set at home and they are sitting as a family watching tv but then the ceiling breaks and also the TV so they would have to call home insurance. This could happen to you.

Animation: John lewis christmas advert 2013. This is in animation because they are all animated characters and they aren't in the real world. This is effective because that it is able to attract the audience to watch the advert while it is telling a story with a song in the background.

Talking heads: Secret escapes. I put it in this category because they are just talking to camera as if they are having a conversation with you. Also they are telling you facts about it and how you are able to book a holiday. At the end they whisper it to you like they are telling you a secret.

Documentary: RSPCA Advert. I put this advert in this category because that there is a lot of facts and information during the advert and they are trying to promote it and get people to help the charity to help the dogs to find a family.

Favourite films

Favourite films

• The Parents Trap
• Mamma Mia
• Pitch Perfect
• The notebook
• Bride and prejidice 

Favourite artist

Primary research is when you find out the information yourself by interviews, surveys etc and it is more accurate as you have found out the information yourself.

Secondary research is when you are using other sources such as websites, reviews. This is research which other people have found out and you are using the data.

My favourite artist: One Direction

Most downloaded single: What makes you beautiful

High grossing tour: Where we are tour- $282.2 million

Most popular album: Up all night

Highest earnings: £77.5 million

Most sold item: Doll look alike- 142,000 items sold.

Radio evaluation

The stages of process which I had to follow to create a radio advert was that I had to think of 2 products/events which I wanted to do. Afterwards I wrote about them both following the guidelines then after I had to write 2 scripts for each treatment which i have chosen to do. Then I had to go to the producer and we both decided which script i would do for my final radio advert. For my final radio advert we chose Dancing on ice final tour 2015 which is an event. Now we have chosen which script I was going to do it was now time to record the advert. I did recorded my own voice over. The final stage of production was editing using Reaper and render it down. I found editing the radio advert quite easy when I understood how to do it and cut things out. One of the hard things was trying to make it a certain length which was 40 seconds for me but also how to change the pitch of the voiceover. I wanted the voiceover to be a higher pitch. The persuasive techniques which i have used for my radio advert are humorous and simple because I wanted it to be funny but easy to understand at the same time which is adding emotion into it. In the advert I added questions to make it funny but also to interact with the audience to attract them to listen to the advert. My success of this radio advert is that i was able to find music and sound effects which would fit into the type of advert is was creating but also the voiceover fitted as well. I was able to get the advert to 40 seconds . On the other hand my weakness were in the voiceover there wasn't much emotion and also I could of got another voiceover in it to make it like a conversation. With the editing it could of been better and also more music and sound effects.