TV Advert

Anti realist narrative: John Lewis Christmas advert 2014. This is an anti realist because people aren't normally with a family in an actual home and having fun doing actual things like humans. It would normally be in the cold with other animals. The persuasive techniques which there is in the advert is that it is a dream and fantasy because that there is a boy with a penguin which is trying to bring happiness into the young boy childhood.


















Series advert: Compare the meerkat. This a series advert because there are other adverts each few months and you get to see the characters grow. This is effective because the audience will want to keep watching the next ones and you are able to build a relationship. The persuasive techniques which is used in the advert is that comedy and humour but also childhood














Realist narrative: Directline home insurance. This is a realist narrative because that it is set at home and they are sitting as a family watching tv but then the ceiling breaks and also the TV so they would have to call home insurance. This could happen to you.

Animation: John lewis christmas advert 2013. This is in animation because they are all animated characters and they aren't in the real world. This is effective because that it is able to attract the audience to watch the advert while it is telling a story with a song in the background.

Talking heads: Secret escapes. I put it in this category because they are just talking to camera as if they are having a conversation with you. Also they are telling you facts about it and how you are able to book a holiday. At the end they whisper it to you like they are telling you a secret.

Documentary: RSPCA Advert. I put this advert in this category because that there is a lot of facts and information during the advert and they are trying to promote it and get people to help the charity to help the dogs to find a family.