Radio evaluation

The stages of process which I had to follow to create a radio advert was that I had to think of 2 products/events which I wanted to do. Afterwards I wrote about them both following the guidelines then after I had to write 2 scripts for each treatment which i have chosen to do. Then I had to go to the producer and we both decided which script i would do for my final radio advert. For my final radio advert we chose Dancing on ice final tour 2015 which is an event. Now we have chosen which script I was going to do it was now time to record the advert. I did recorded my own voice over. The final stage of production was editing using Reaper and render it down. I found editing the radio advert quite easy when I understood how to do it and cut things out. One of the hard things was trying to make it a certain length which was 40 seconds for me but also how to change the pitch of the voiceover. I wanted the voiceover to be a higher pitch. The persuasive techniques which i have used for my radio advert are humorous and simple because I wanted it to be funny but easy to understand at the same time which is adding emotion into it. In the advert I added questions to make it funny but also to interact with the audience to attract them to listen to the advert. My success of this radio advert is that i was able to find music and sound effects which would fit into the type of advert is was creating but also the voiceover fitted as well. I was able to get the advert to 40 seconds . On the other hand my weakness were in the voiceover there wasn't much emotion and also I could of got another voiceover in it to make it like a conversation. With the editing it could of been better and also more music and sound effects.