Radio advert analyse

The Tescos radio advert is trying to promote what they have on offer and they are trying to get people to buy it in a 30 second advert. They try to put all the information they are able to put in the amount of time. The narrator lists some of the food they have in the shop and then there is a voice over trying to get the adults to come and shop for the food here when they need to. The narrator is clear and everyone is able to understand. Also the voice over thinks that the price drop is a good idea as the narrator is still listing the food. In the advert they mention their slogan "Every little helps"which is a use of a voiceover. Another use of voiceover is that there is different accent and tones but it can make it hard to understand what they are trying to say but it makes it more interesting to see what they have to say about the company. When he says all of the different products really fast and then runs out breath can be a bit humorous but it shows that the service have a lot of things on offer for the customers.The target audience is for adults because they are trying to find deals on food products. It can be a unique selling point to the customers and there is a benefit swell. This will be able to increase market sales of all the products that are on sale.
 Tescos advert is on any local radio and its also on heart and capital radio. I think that it is quite effective but they listed too many food products and they could of got confused. The style of advert is factual as there is a lot of basic facts which you are able to remember easily and it also a bit serious so there is a lack of humour because it more based on parents and they prefer to have more facts so it can persuade them more to come to the shop and buy the products they have. Furthermore the purpose of advertising a company/service is to raise awareness about it and it will show that it makes the company and brand better than others. Sometimes they compare brands to show which is better and cheaper. Also the other band/service might be nearer to your house so you might prefer to go to that one as it might be cheaper than the one you already go to and it might have a sale there like it says in the advert it to persuades them to come and see what they have. By doing this it makes the company make a higher profit.

Coke radio advert is trying to say that it is the best summer drink and it also a popular drink as it is cheap and it taste nice. They have sound effects which would be best for the summer and lots of people have fun. The sound effects was non diegetic sound because it is sound which is put in. This advert would be on capital and heart as they are the most listened radio channels. The length of advert is 30 seconds. They made it catchy and humorous with the amount of time they have had. There is voice over and narrator for this advert so they can make a statement why people should buy the summertime over. The target audience is everyone because all different age ranges drink coke as it is a refreshing drink to have and it isn't expensive and they sell them everywhere. In supermarkets they sell them in bulk. It was effective because it entertaining to listen and to see what they had to say about it and was humorous by the sounds which they made and the coke sound they made. The style of the video is simple and humorous so everyone is able to understand and the purpose of coke advert is to promote the brand awareness and it will make the audience this brand not an establishing brand which is popular. It is trying to persuade such as asking questions to make the target audience think but doesn't have an exact answer. There was a use of music bed such as sound effects and background music to promote it and with the background music the audience might remember which advert it was just by the sounds they have listened to. Also the slogan is catchy so it easy to remember and sometimes they put where you are able to buy it such as Tescos which mean that you are giving them good feedback and also a free advert/promotion. There is also some seasonal awareness because they talk about the summer and that coke is one of the best drinks to have as it is cool and refreshing to have on a hot day. For the voiceover the celebrity it make its more animation because its children and teens like to make things fun and not formal because it wouldn't keep them interested. It will be able to increase market sales on the product and the company.