- Facts about the product or advert
- Persuasive techniques
- Catchy phrases
- Why people should buy a product
- Clear voice so everyone is able to understand
- A target audience
- A bit of humour?
- Explaination of why the audience should buy it
- What the product is going to look like
- Advantages of the product
- Non diegetic sound
- When people are able to buy it
- Narrator
- Voice over
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